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| "Everything you can imagine, is real." - Albert Einstein
I am not quite sure if Mr. Einstein meant 'custom clothing'......probably not...
But in late 2001, I decided to take him at his word and started a company called "DinoHaven". We had one fleece hat back then (our flagship Dino Hat). It took our second season 02/03 to break out into four unique designs...we now have over 50...I am starting to believe Mr. Einstein.
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History
Nestled in historic downtown Pacific, MO (35 miles southwest of St. Louis) a 3,000 sq/ft two-story Victorian store was purchased by DinoHaven LLC in early, 2003. It was time to move our employees (and myself) out of my family's basement and take the next necessary step to transform this home project into a real company. It was a difficult decision...but necessary if we wanted to see DinoHaven grow into its mission statement: "DinoHaven is committed to making the highest quality custom clothes for people of all ages."
Since DinoHaven's inception, its yearly unit sales have continued to grow at an unprecedented pace...by 2003 just over 10,000 units a year were domestically manufactured and sold by DinoHaven. Many new and exciting events have occurred which continue to define who we are: | 
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- Since 2003 DinoHaven products have been featured in a Nickelodeon marketing campaign, The Washington Post (along with 15 other newspapers all across the nation), Macy's Thanksgiving Parade, Rose Parade, McDonald's Parade, and the 2006 World Series.
- A key purchase was made in 2004 for a previous competitor's assets, SkiHats.com. DinoHaven found itself dramatically increasing its capacity in unit sales, demographics, Internet traffic and revenue...overnight.
- In 2005, DinoHaven completely revised its patent-pending coloring brochure to increase capabilities and features that are simply unparalleled to any competitor.
- During this year, we realized that our domestic manufacturing facility could no longer compete in the wholesale retail market (a very key area in order for us to grow). In 2005, DinoHaven began to regularly import our more popular hat designs, this key (and difficult) decision was made to sustain our wholesale and group rate growth. It also freed our domestic sergers to truly focus on developing the highest quality custom hat orders possible.
- In 2006, DinoHaven opened an additional retail pilot store in area malls, effectively introducing our Internet company to the brick-n-mortal retail industry.
- This year we have expanded our market from only selling hats and fleece winter accessories to also selling high quality summer dresses (using Pima cotton), ski helmet covers, and even golf club covers...all customizable using our coloring brochure!
Quality, Mission Statements, and Our Future
As we have evolved, our mission statement remains the same: "DinoHaven is committed to making the highest quality custom clothes for people of all ages." With a corporate desire to enter into an all-year presence, we have now tipped our hat (and coloring brochure) into the summer market for custom summer dresses and sun hats. Starting in late 2007, you will see an ever evolving DinoHaven site to support this new line of clothing. The key word in our mission statement, (quality) remains quite dominant however. And it is not an idle cliche.
On behalf of the DinoHaven team (our Dino Engineers and web partners), thank you for shopping at DinoHaven. We are truly excited about this chapter in our company's history and hope you will be a part of it. Stay tuned...much more is to come....we are taking Einstein at his word... |
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